What we do

BOWER are a specialist talent company focused on the recruitment, training and
development of PAs, EAs, Office Management and other support staff as well as
Chiefs of Staff and Family Office support. 

BOWER culture

BOWER’s ethos is based on TALENT. We are a talent business and we take pride in
being leaders in our field. We believe in pushing the boundaries of what is possible for talented support staff.

We value communication with both our clients and candidates, we want to build long-term relationships and will always make the process of recruiting & training as easy as possible. We pride ourselves on being a highly ethical and progressive firm and want to associate only with individuals and companies that share our values and vision.

Discretion and confidentiality are also hugely important to us, our clients and our candidates. Read our
Confidentiality Statement here.

We are passionate about changing the industry for the better and dedicate our extensive knowledge to helping our clients to find and to cultivate the very best senior executive support. We invest in people and are able to help you to do the same with our half-day training courses developed to encourage retention and promote high-performance within your firm.

The Team


Before BOWER Emma was a PA at the top of her game, always pushing boundaries and breaking the old-fashioned stereotype of what it means to be a Senior PA. Emma began her career working for a cut-throat high street estate agency where she got the backbone for her profession.

Emma then went on to progress her career in the property arm of the State of Qatar’s wealth fund. It was there where Emma became a skilled PA, quickly being promoted to the top of what was an extremely challenging environment.

Later, Emma made the move to a technology company where she was exposed to a fast-growing entrepreneurial business, gaining experience in how to run a business as well as the world of sales and acquisitions. Emma became a key player in the day to day running of the company.

Emma wants to work with talented support staff and to give them the opportunity to take the next step in their career and break the glass ceiling of what a typical PA can achieve. Emma believes that by working closely with both her candidates and her clients she can find the right person for the right role. To do this effectively, BOWER focuses on exceptional TALENT alongside the traditional skills and experiences of individuals, elevating both clients and candidates above the competition.


Before BOWER Georgina was a career PA working for a succession of very influential, UHNWs and demanding bosses. She began her career in 1999 working for a global hotel brand before progressing to one of the ‘Big Four’ accounting firms where she developed her understanding of the strategies and business culture of a changing and developing blue chip firm.

In 2004 Georgina moved to government to work for the Home Secretary and later as the Head of Resources for the Private Office, before moving back to the Private Sector in 2007. Since then, she has concentrated on more high-end private work and has managed several family offices and Principals based in London and all over the world.

Georgina believes that talented senior executive support staff need more opportunity to explore their limits and potential and that their roles can be expanded and progressed beyond current norms.

She is an expert within the industry and in pioneering new methods for matching, developing and teaching support staff. She is driven by her enthusiasm to be the best at what you do and way in which you can capitalise on existing talents, whilst creating and developing new skills and excellence for the future.

Melissa Smith, Executive Consultant

Melissa started her career with BOWER in 2016 as our EA and quickly progressed to take on more responsibility as Executive Consultant. Melissa has shown her excellence in sourcing, vetting, testing and evaluating candidates and now specialises in all of our junior roles across different industries.

Born in Scotland and raised in Australia, Melissa has exactly the right sort of worldly-wise that suits BOWER and she has a real input into the growth and direction of the company.

Melissa has a degree in Marketing & Communications from the University of South Australia and her experience to date has varied from a small, growing start-ups to a large PR company. We are delighted to be working with an ambitious talent like hers and are proud to have her on our team.

Madeleine O’Donovan, Consultant

Maddie joined us in August 2018 as a Consultant and works alongside our recruitment team in sourcing and vetting candidates for roles across all sectors. Her honest and thoughtful approach towards the recruitment process makes her a huge asset to our team and to all of our candidates.

After gaining a Bachelor of Physiotherapy with postgraduate studies in acupuncture, Maddie spent a year in the South of France as an Au Pair before landing in the UK.

Although born in London, Maddie grew up in New Zealand and has now returned to the UK which is where she sees her future career.  As our resident Kiwi, Maddie holds all the typical New Zealand values – generous and welcoming but tough when she needs to be, and we are thrilled to have her in our team!

Hannah Reid, Researcher & Project Manager

Hannah started with BOWER in June 2017 and after taking on more and more responsibility while supporting the team as an EA she was quickly promoted to Project Manager and Researcher. Hannah is our data queen, she analyses client and candidate trends and advises the team on where to focus their energy.

Hannah grew up in rural Suffolk and pursued a degree in Music at the University of Leeds, specialising in arts administration. Hannah fell in love with planning and organising events, which is why she decided to pursue a career as an EA.

Before she put her head down to climb the career ladder, Hannah spent two years globe-trotting around South-East Asia and working in New Zealand and The States. Hannah is the bubbly presence we need every day in the office and we’re delighted to have her on board!

Anna McHugh, Team Assistant

BOWER’s newest recruit Anna joined us in September 2018 as our trusty Team Assistant. She ensures that everyone is in the right place at the right time and with the right information!

Anna grew up in Somerset before moving to London to do an Art Foundation Diploma at Central Saint Martin’s. She then went on to complete a Bachelor of Arts in Philosophy at UCL.

In her spare time Anna likes to go to galleries, paint and read classical literature. Anna has also completed all grades in ballet and in her evenings you can find her enjoying a night out at the royal ballet. Being our youngest recruit, Anna also ensures that we are keeping up with the latest fashions and trends, and can always point us in the direction of the hottest new cafes and restaurants around town!

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