Home / Blog /

Traffique – Style Straight from the Street

May 29, 2019  |  2 min read


Traffique is the fashion platform making authentic style accessible and shoppable straight from the street.

They engage photographers to capture the unique style of real people on the street (who they are, what they wear, what they listen to, what inspires them, their hangouts, their stories and more) creating authentic shoppable content for their users as well as valuable data for brands.

Traffique addresses the disconnect between the monopoly and monotony of fashion and staged streetstyle and how today’s consumers express themselves and shop, empowering them and making authentic style accessible and shoppable straight from the street.

Traffique makes it possible for brands that want to be relevant to connect directly to their consumers.

Shoppable Content

Traffique have created a series of content streams that engage the high-street, people and events into the style and culture conversation. ‘Friends Of Traffique’, ‘Neighbourhood Style’ and ‘CultureWear’ explore the individuality of style from the people they’ve discovered in the street, the connection between culture and style through events that are shaping culture and the neighbourhoods they live in and where everything happens.

Isabel Ron-Pedrique, Executive Creative Director & Co-Founder

“I’m an Entrepreneur and Creative Director. After completing my Graduate Degree in Computer Art at School of Visual Arts in NYC, I started my career leading creative for top Advertising and Digital Agencies such as Saatchi & Saatchi NY, Tribal DDB, Ogilvy NY, Grey Interactive, Arnold, among others. I have extensive experience building beauty & fashion brands, such as Neutrogena, Aveeno, Guess, Avon, P&G Physique and Coty, among others. I’ve been awarded Cyber Lions, Pencils, Web Awards, and other industry accolades. During the Internet boom, I worked at innovative digital startups such as SiteSpecific and CKS. My interactive electronic installations have been exhibited in events such as the Venice Biennale and The Split Media & Film Festival. My work is part of the permanent collection at the Museum of Contemporary Art in Caracas and awarded at the Young Venezuelan Artists Biannual. In 2004 I started a digital design firm with clients such as Sony Electronics and The ChiaCo designing and developing online products and marketing initiatives. After moving to London I co-founded a travel-tech startup which enabled users to visually co-craft their travels. Currently, I’m the co-founder and Creative Director at Traffique.”

Alain Teale, Executive Business Director & Co-Founder

“I’m an Entrepreneur and Business Director. After Film School, I joined a number of Ad agencies like Standard Ogilvy & Mather, J.W.T, McCann Erickson and Grey Advertising as account director. A decade later I moved to television working with number of networks to exclusively create, produce and package content for international distribution and lead in the development of new markets by building important relationships and forming key partnerships with international networks, new media agencies and emerging streaming networks. I have since spent the last decade creating, developing and forming new business platforms within the media and tech space before co-founding Traffique.”

Check out Traffique’s awesome website here and follow their startup journey, as they will soon be live on Seedrs.

Related Posts

Read More