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Why December is a Good Time to Start Your Business’s New Year

December 2, 2019  |  3 min read

Get ahead of the curve by starting your new year early. 

Hands up if you’ve caught yourself saying “we can do it in January.” Us too. I don’t know what it is about this time of year, but somewhere between the blur of mince pies, office parties and frantically prepping for two weeks off, priorities shift and productivity isn’t quite where it was a few months ago. 

No doubt about it, rest is good and the festive season gives you and your team a chance to unwind from a year of hard work and get rejuvenated for the year ahead (or in this year’s case, the decade ahead.) However, what if we were to argue the case that December is the new January? Here’s why the festive month is a good time to get organised on a new year level…

Starting early kicks your year off to a flying start

Even though the new year is the perfect time for everyone to reset their approach to work, post-holiday slump is real. That goes for you, your team and your business. 

Those first few days are often spent scrambling for to-do lists, objectives and goals, which can push things back on what was supposed to be an all-guns-blazing start to the new year. When you set these targets and to-dos in December, your business will start its year as it means to go on—prepared and productive. 

January can be just as busy as December

There comes a day in January (normally, the 7th) when you realise that all the procrastination didn’t pay off. With tax returns to do and a backlog of pre-Christmas tasks to complete, January can be just as hectic as December. 

Thankfully, there are fully-trained Virtual Assistants who can help with festive plans, calendar management, business admin and more to get those tasks ticked off faster than you can say “eggnog.” The result? A December and January that are free from overflowing to-do lists. 

Starting in December pushes your business ahead of the others

If you start your year in full productivity mode when other businesses are still getting over the festive slump, you automatically give your business a head start. This goes for your competition and your clients.

Forward-planning creates the right mindset for your team

As the year comes to a close in December, it’s a great time to reflect on past successes and make goals for the future. Often, businesses leave reviews, appraisals and promotions until the new year, but by moving them forward by a few weeks, you’ll give your team the opportunity to set their own individual targets that will ultimately have a great impact on your business. 

A huge part of this sits with developing a plan for your team’s learning and development—and that means everyone in your team. Support teams play such an imperative role in the efficiencies of a business and yet, are often overlooked when it comes to training. That’s where we come in. With a range of full-day workshops and 1-2-1 coaching sessions for all levels, we can help to take their skills and careers to the next level. 

January is known as the most popular month for people to look for new jobs, but those seeds are planted before the clock strikes 12 on December 31st. By giving your team that time and effort before the festive break, they’ll feel happy and excited to start a new year in their current role.

Pre-New Year recruitment drives attract the best talent to your team

Speaking of new jobs, December is a great time to scout new people to join your team. With a strong focus on what you want the business to achieve in the next year, you’ll have a good idea of the roles you want to recruit. And if you start connecting now, your business will be the first on their minds when it comes round to that January job search. 


Efficiency is often a big new year resolution for businesses, and if there’s a sure-fire way to make it happen, it’s recruiting new members for your support team. Whether you’re looking for a PA, an EA or Head of Operations, we can help you there.

Organisation creates the right mindset for you

As CEO, when do you really get a chance to sit down and think about what you want to achieve? Just as December is a good time for your team to review how far they’ve come and set their goals, the same goes for you. By using that time before the festive break to focus on what you want to achieve, you’ll be less likely to try and squeeze it into your boxing day schedule and more likely to start the year off with the frame of mind to make this year the best one yet. 

Need some help training your team or expanding with new hires in the new year? Get in touch. We’d love to help. 

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